![]() Justina understands that swimwear season can be daunting to some women with the pressure to be summer body ready. Swim season can be intimidating, and it's easy to feel judged and insecure around people who fit the beauty standard and deemed appropriate to wear certain swimwear. The purpose is to encourage people worldwide to love their unique look and be confident in their skin. Matte Collection Swimwear is gearing up for the launch of its body positivity campaign with the lead ambassador, Angela Simmons. The company prides itself on being forward-thinking and keeping everyday women's bodies, shapes, and styles at the forefront of its clothing designs and its way of conducting business. Since its creation, with the support of its staff and beloved customers, Matte Collection has experienced massive growth, even crossing over into multiple major international markets. The company believes that embracing a clean, simple, minimalist look is the best way to accomplish this goal. ![]() Matte Collection Swimwear operates under the guiding philosophy of 'for women, by women.' The founding idea behind Matte Collection is that every woman deserves to look and feel their best without spending too much money on clothes. While some brands must revamp their messaging, Justina, founder of Matte Collection Swimwear, sets the pace for body normality to embrace your natural body in affordable, minimalist, and body-positive swimwear. Celebrities such as Rihanna and Lizzo promote body inclusivity on their platforms because everyday women look different and deserve to be seen. Women who are tired of conforming embrace their natural physique and demand change.Ĭonsumers challenge the fashion and beauty industries to promote diverse body types, shapes, and sizes. The pressure to fit these beauty standards has women seeking surgery, extreme diet and exercise regimes, and other life-threatening alternatives. Social media and industry standards have influenced the 'perfect body' culture to be a skinnier and leaner look. This is supposed to be an exciting time, but for some women, summer is subconsciously weighing down on insecurities. Women are anticipating the new colors, prints, and styles for the season. ![]() Summer is approaching, which means it’s time to purchase summer essentials like swimwear.
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